A digital gateway to pura vida
Costa Rica is a country of unmatched diversity—lush rainforests, pristine beaches, and vibrant cities, each offering something unique. But with so much to explore, visitors often need help navigating the incredible variety of experiences. The challenge? Creating a digital destination that captures the essence of Costa Rica while simplifying the journey for travelers.
Structuring the story of Costa Rica
This was no ordinary website. As a country-wide platform, it required managing vast amounts of content; destinations, activities, itineraries, and travel tips—all structured to guide users seamlessly through their planning journey.
Personalized discovery
A self-identification module tailors content based on visitor types. Adventure Seeker? Luxury Traveler? No matter how you travel, we’ve got you covered.
An interactive quiz invites users to discover their ideal Costa Rica experience through just a few simple questions.
Cutting-edge experiences powered by AI
At the heart of the Costa Rica website is MindTrip AI, an advanced tool that redefines how travelers discover, plan, and experience their journeys. By leveraging cutting-edge technology, the website goes beyond static content, offering a dynamic, personalized approach to travel planning.
What sets MindTrip apart is its ability to turn a traditionally static platform into a dynamic, intelligent travel companion. It bridges the gap between overwhelming choices and confident decisions, ensuring visitors leave the website not just inspired but prepared to embark on their perfect Costa Rican adventure.
Vibrant design, inspired by pura vida
With bold visuals, layered textures, and a sense of discovery built into the design, each page feels like an exploration, with surprises around every corner. The result is a concept that brings to life all the vibrancy and brightness Costa Rica has to offer.
We celebrate Costa Rica’s lush landscapes and tropical hues, with a rich and energetic palette inspired by their natural environment. We introduced softer tones to balance accessibility and added pops of vibrant secondary colours for a youthful, playful feel.
Typography as design
We turned type into a design feature, pairing the clean, modern Poppins typeface with bold headlines and hand-drawn patterns that emphasize Costa Rica’s quirky, welcoming charm.
Layered and dynamic layouts
Layouts are fluid and immersive, incorporating overlapping images, freeform grids, and interactive elements. This layering adds depth and texture, giving users the feeling of moving through a vibrant, tactile environment.
Personalized itineraries in real time
MindTrip AI crafts unique itineraries tailored to each visitor’s preferences. Whether they’re adventure seekers, nature lovers, or luxury travelers, users receive recommendations that align with their interests, travel styles, and ideal experiences. This level of personalization simplifies decision-making and makes exploring Costa Rica feel effortless.
Conclusion
The new Visit Costa Rica website transforms travel planning into an immersive adventure, combining intuitive functionality, groundbreaking personalization, and stunning design. It’s not just a website—it’s a portal to Pura Vida.
