Bringing the ‘Ghee to the screen
Situated in Wyoming’s Caribou-Targhee National Forest, and boasting an average annual snowfall of over 500-inches, Grand Targhee is the quintessential skier’s mountain, where the emphasis is on deep snow and good times. They came to us asking for a distinctive website that would reflect their energetic and undiluted emphasis on the activities that have called mountain sports enthusiasts to the ‘Ghee for over 50 years. Our response? Heck, yeah, we’re in.
Bold, bright, beautiful and fun as hell
To convey the Grand Targhee’s unadulterated enthusiasm for mountain sport, we leveraged big, colourful typography, and paired it with the playful use of inset photography that shows off the best of the ‘Ghee. By italicizing select letters, we were able to inject a sense of motion and energy into the typeface, while retaining legibility and accessibility.
Not your average resort details
Topographic patterns have long been used in outdoor advertising, and for good reason: They connote wilderness adventure like nothing else. To help differentiate and contemporise Targhee’s new site, we added a colourful, dynamic twist on the typical topographic pattern, resulting in a fresh and playful aesthetic that still nods to outdoor adventure and exploration. Feeling like we could take it one step further, we decided to hand draw every weather icon, trail icon and every other icon in between.
Critical information made clear and concise
When it comes to a mountain resort website - even one as fun and downright feisty as this - it’s important to remember that many visitors are simply looking for the specific information they need to make the most of their trip. We maximized the user experience by ensuring fast and accurate access to the logistical details our visitors are seeking, while also carrying through just enough of the branded elements to tie everything together.
Origin has been an incredible partner to Grand Targhee. They took the time to understand who we are as a brand and where we are heading as we evolve and grow. We loved their approach to design and how they pushed the boundaries beyond where we've been to deliver a striking look that feels uniquely us. Our new site is easy to navigate and clearly provides the information our guests are looking for. We couldn't be happier with how it turned out.
