Origin chosen to rebrand the Scotiabank Toronto Waterfront Marathon
Origin is excited to announce that Canada Running Series has awarded them the rebranding of the Toronto Waterfront Marathon.
Established in 1990, this iconic Canadian race is an institution in Toronto and has quickly become an elite level marathon and is recognized as one of just five IAAF Gold Label marathons in North America. With more than 25,000 athletes from over 75 countries attending annually, Origin’s upcoming rebrand of the Waterfront Marathon provides an exciting opportunity to give the rapidly growing marathon a new and refreshing look and feel.
"For almost 3 decades, Canada Running Series has been an industry leader in both organization and innovation, and so its with great excitement and anticipation that we look to Origin to take us on this next surge forward at the front of the pack. It could not come at a more appropriate time on the heels of Cam Levins’ historic, record setting performance this past Sunday."
Origin is no stranger to the world of running races. Having previously worked with Canada Running Series and Lululemon in the branding of their Toronto Waterfront 10K race as well as several other key races across Canada, the agency has carved out a niche expertise in developing and executing the branding of well-revered running races. Origin looks forward to leveraging this previous experience in partnership with Canada Running Series. Principal MJ Legault mentions that “in doing this work, we get to apply our branding experience but also focus on what we know best - how to connect with outdoor enthusiasts.”
Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded over 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a bilingual and proudly Canadian suite of capabilities to the outdoor brands it helps succeed and grow.
For more information about Origin, please visit www.originoutside.com or contact MJ Legault, mj@originoutside.com
For more information about Canada Running Series, please visit www.canadarunningseries.com or contact Ian Cater, ian@canadarunningseries.com