Taking control of your brand - NSAA 2023
This year in Savannah, Georgia at the National Ski Area Association Conference, Origin Principal MJ Legault and Group Account Director Deanna Dougan challenged our understanding and expectations of authenticity and how it manifests itself in ski area marketing.
For those who were able to attend and for any who couldn't make it out, we would like to offer a copy of the presentation and speaker notes, downloadable below.
We hope to continue the conversation with ski area marketers and managers about how we can differentiate our brands in a competitive industry and deliver on the experience we are promising to our guests.
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