Destination marketers: Find your essence, define your purpose
Destination marketers with similar product attributes can face unique challenges getting their brand to stand out from the competition. Our team gave a presentation at the Mountain Travel Symposium on the importance of finding your destination brand’s essence and defining its purpose as a way to address these challenges.
In the presentation, we demonstrate how a brand with a well-defined essence and purpose can connect with customers over shared values and differentiate themselves from their competitors.
Included in our presentation deck we'll cover:
- Understanding brand essence and brand purpose
- Brand purpose for destination brands
- Case studies on aligning purpose and values
- Workshop tools to define your brand essence, purpose, and archetype
View the full presentation here
Connect with MMGY Origin
Specializing in creative destination marketing strategies, MMGY Origin helps outdoor industry and tourism clients across North America.
Contact us to learn more about how we can help you with your destination marketing efforts.
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