Origin nominated for best storytelling at IF3
Every year, in the middle of the lonely season between summer and shredding, skiers and snowboarders come together in Montreal, Quebec City, and now Whistler to get stoked on the latest a greatest videos at the International Freesports Films Festival (IF3). For the second season in a row, an Origin production is being nominated for an award, this time in the Best Storytelling category for the short film, The Fire That Saved Sun Valley.
The 10-minute piece, directed by Jeff Thomas, tells the story of two forest fires: one that almost destroyed the town of Sun Valley and another that, years later, would certainly have razed the town if the burn left by the first fire hadn’t created a natural barrier. More than just a documentary on the destructive power of wildfire in the backcountry, The Fire That Saved Sun Valley tells the story of new opportunity that comes from a forest’s most formidable life cycles. Instead of desolation, the charred landscape of Idaho’s mountains is brought to life by a hard-charging cast of pro skiers, guided by local Joe St. Onge and stoked by a lucky dump of fresh snow (the extreme cold the team faced during filming, was a bit less lucky).
The Visit Sun Valley project was a unique opportunity to find the silver linings amidst an ever-increasing natural threat that forest fires present to our mountain communities. From ecological and landscape changes to community and recreational impacts, forest fires are being woven into many of our futures. It’s up to us to determine how we can learn, plan and grow with them.”
We’re always proud when our work brings places to life through the eyes of athletes and locals like St. Onge. This piece was an opportunity for our partner, Visit Sun Valley, to capture the beauty of their unique landscape, showcase the area’s awesome backcountry experience, and tell a ski story that goes deeper than the snowpack. The Fire That Saved Sun Valley will be screening for free at IF3 Whistler Friday, November 9th, 2018. For more event information and to purchase tickets for other showings, visit the IF3 website.
See you out there.
Origin is an outdoor-focused, digitally-driven creative, content and marketing agency. Founded over 20 years ago, the agency has worked with a multitude of prominent outdoor brands such as Whistler Blackcomb, lululemon, Smartwool, The North Face, and many more. With offices in both Montreal and Whistler, Origin provides a bilingual and proudly Canadian suite of capabilities to the outdoor brands it helps succeed and grow.
For more information about Origin, please visit www.originoutside.com or contact MJ Legault, mj@originoutside.com
For more information about Visit Sun Valley, please visit www.visitsunvalley.com or contact Ray Gadd, ray@visitsunvalley.com